What types of custom jackets are most popular for streetwear brands?

Five jacket types account for most streetwear private label orders: varsity (letterman), bomber, puffer, work jacket and windbreaker. Each has its own fabric logic, price band and development calendar, and the choice usually follows the retail position rather than the reverse.

Varsity and letterman jackets. A 24 oz melton wool body with leather or PU sleeves, snap closure and contrast rib. The most seasonally weighted of the five and the most identifiable silhouette, which makes it a hero piece rather than a volume basic. Indicative FOB $22–55. Sampling 7–10 days.

Bomber jackets. Nylon flight satin or taffeta shell, rib cuff and hem, YKK zipper with wind flap. The commercial workhorse — it reads as outerwear, takes embroidery and chenille patches cleanly, and prices accessibly. Indicative FOB $15–35. Sampling 7–10 days.

Puffer jackets. Quilted shell with down at 650–800+ fill power or a synthetic fill such as PrimaLoft. The highest material cost of the five and the longest development, because quilting, baffle construction and fill distribution all have to be tested on the actual garment. Indicative FOB $18–55. Sampling 10–15 days.

Work jackets. Cotton canvas or heavy twill, patch pockets, often with a corduroy or blanket lining. The most durable construction and the easiest to brand with woven labels and tonal embroidery. It supports a higher price point than its material cost suggests, which is why it appears in most utility-led streetwear ranges. Indicative FOB $15–60+. Sampling 7–10 days.

Windbreakers and anoraks. Nylon ripstop or polyester shell, usually with a PU coating or membrane at a 5,000 mm minimum hydrostatic head for genuine weather resistance. The lightest and most packable option and the usual entry jacket for a new brand. Indicative FOB $12–30. Sampling 7–10 days.

How the choice is usually made. Season and climate first — a puffer and a windbreaker do not serve the same market. Then price position: bomber and windbreaker sit at the accessible end, varsity and puffer at the top. Then decoration: if the design depends on chenille patches or heavy embroidery, a bomber or work jacket handles it better than a lightweight ripstop shell.

Bulk production runs 30–45 days after pre-production approval across all five types, plus 20–30 days by sea to the US or Europe. The minimum order is 100 pieces per color per style, and a program that shares one construction package across two colorways plans more efficiently than one that changes the spec between them.

Tell us the season and the price point and we will narrow it to the right jacket type — contact VANRD.