How to start a hoodie brand with a private label manufacturer?

Starting a hoodie line with a private label manufacturer runs in six steps: positioning, fabric and weight, tech pack, first sample, fit revision, then bulk production.

Positioning comes first because a piece sold at a value price point should not follow the same development logic as a premium piece at three times the retail. That single decision sets fabric, construction, decoration budget and packaging.

The practical reference points: fabric options are 100% cotton fleece for a natural hand-feel and cotton-poly fleece for shape and color stability; weight guidance is 360–500 GSM for premium hoodies, with heavier weights producing the structured hand that streetwear positioning depends on; indicative FOB pricing sits in the $8–28+ range. Minimum order is 100 pieces per color per style, sampling takes 7–10 days and bulk production 30–45 days.

The most common mistake is starting with a broad first collection. A focused range of a few styles, produced properly, is what allows a reorder to be built on a proven specification.

Send your concept and target price point and we will map out a realistic first range — contact VANRD.